The best way to drive traffic to your site (paid and not paid)

How can I drive traffic to my website?
Answer these questions:

How active do your competitors communicate with TA (brand profile in Disqus, for example);
How often do they publish on external blogs (TA assessment of such blog is needed);
Do they get published on high authority resources that have your TA;

What sort of material do they publish;
Do they buy backlinks?
This data should suffice to start thinking about your own steps, namely:

Creating engaging content for your audience on external blogs (guest-posting);
Keeping track* of topical content and work with your audience in comments;
Creating video tutorials/reviews of your services/products;
Share successful use cases of your clients on external resources;
Creating shareable content (infographics, etc.);
* - you can use mentioning tools like mention.com, brand24.com or Google Alerts

If your competitors have been very active throughout comments sections under relevant articles but aren't any more, this might signify that their return on marketing investments (ROMI) for such actions was low, so think if it's a good fit for your business.

Your Opponents Missed Opportunities

The type of analyses we've conducted will ultimately answer another vital question for your business: not only will it tell you what your competitors are doing but rather what they aren't.

If your rivals don't have much presence on YouTube on various topical chanels, it's worth thinking to step up your brand's presence there.

Find Your Audience's Top Topics For Free

Buying links is a no-no, so focus on creating a content that is relevant to your targeted audience and publishing it on external sources (the ones where your audience hangs out). To find questions that interests your audience, type a relevant broad match keyword ("samsung 8", for example, if our site is about that) into Serpstat and switch to Content Marketing > Search Questions:


What you will be looking at is the biggest, the freshest, and totally free source of search suggestions using your keyword. Look through these suggestions to find what to write about to engage your audience:


Look through these to find interesting topics (at least they interest your audience) and provide good answers to them. Make sure use these search questions as your initia long tail keywords for maximum impact.

posted from Bloggeroid